In a recent article on Forbes.com the author, H.O. Maycotte, described big data as the “capitalist answer to marketing perfection.” But big data is about more than just smarter marketing. Big data is about having the right information to drive the outcome you need.
We’ve all heard how, in this internet age, our every slightest move on the web generates data about us which is reaped, analysed and used across organisations.
Generally the commentary around big data focuses on this ability to allow corporations to know their potential customers better than ever – to segment, label and target them in almost infinitely customisable ways based on how they interact with content – all with a view to making more money out of them.
Big data can and does enable corporations to market and sell more effectively to customers. But that’s only part of the big data story. Think about what big data can tell you.
With big data you can profile a handful of people to large segments of them into previously unimaginable detail. You can see at every stage how they interact with the input you give them. You can know the what, the where, the when, the how and now even the why behind people’s actions and interactions.
Imagine having this level of insight into your employees and how they learn via your existing training programme.
Could you finally understand your employees’ interactions with your learning content? Could you understand what drives engagement within your workforce? Could big data even empower you to intervene at critical stages to influence behaviour?
The answer is a resounding, yes. Big data is already revolutionising corporate learning outcomes. By leveraging big data, companies are better placed than ever to give their workforce what they need, when they need it and how they need it. This provides a significant boost to learning outcomes for the organisations ready to embrace big data.
John Ambrose
John Ambrose, Senior Vice President, Strategy & Corporate Development, Skillsoft, will be presenting on exactly how big data is transforming corporate learning outcomes at this year’s World of Learning Conference and Exhibition and the NEC in Birmingham on the 30th September and 1st October 2014.
In his presentation, John will be covering:
• Big data for learning support
• The value of real-time feedback as a performance driver
• Predicting future learning requirements for efficient personalised learning
• Will your company culture embrace the use of ‘big data’?
You can see a short video of John Ambrose talking about big data and his presentation here.
The World of Learning Conference and Exhibition is also glad to welcome Skillsoft as an Event Partner. Skillsoft is a pioneer in the field of learning with a long history of innovation. Skillsoft provides cloud-based learning solutions for its customers worldwide, ranging from global enterprises, government, and education to mid-sized and small businesses.
To register for the World of Learning Conference and Exhibition so that you can see John Ambrose’s presentation and many more on current topics affecting the Learning & Development and HR industries, click here.