Video learning ticks all the boxes: it’s social, shareable, can be entertaining and improve the learning experience, and ultimately can help boost performance. Watch our short video, or read on, for 5 great reasons to make the case for using video learning in your organisation.
I’m sure you realise the popularity of watching videos – with a staggering one billion hours worth of videos being watched on YouTube every day. That’s all very well if you’re fond of Simon’s Cat, but does using video mean more than just entertainment, can it translate to helping ‘learning’ stick?
According to independent research, the answer is yes! Video learning ticks all the boxes – it’s social, shareable, can be entertaining and improve the learning experience, and ultimately can help boost performance. Watch our short video above, or read on, for 5 great reasons to make the case for using video for L&D in your organisation.
Please email [email protected] with ‘5 reasons’ in the subject line for a handy infographic that contains these and other great stats; a list of our research sources; and a handout of tips and tactics to help make video learning stick, as suggested by Laura Overton of Towards Maturity.
1. Leaders and managers love video
75% of senior executives watch work-related videos on business-related websites every week.
2. Video supports efficiency
80% of the most efficient organisations use video to capture and share effective practices within their organisations.
3. Video helps learning ‘stick’
88% agree that using video in education helps boost student achievement.
4. Micro learning is best
Brevity wins: videos should ideally be less than six minutes long, according to the largest study of video engagement that we know of, analysing 6.9m video watching sessions across four MOOCs.
5. Video is perfect for sharing
54% of senior executives share work related videos with colleagues every week, and receive them as often. Younger workers are more likely to share work related videos on a daily basis.
Credit: Martin Baker is the Chief Executive and founder of Clear Lessons, a unique video learning library and bespoke platform. Proceeds from Clear Lessons support the Clear Lessons Foundation, enabling free video learning to be offered to the UK charity sector. Find out more at www.clearlessons.com